Post by account_disabled on Feb 26, 2024 22:13:37 GMT -7
Be careful of irony, as mentioned before, but let's also avoid overly dramatic tones, it would be like exploiting the crisis. Be careful not to use the word "coronavirus" inappropriately. Alarmistic and apocalyptic copy such as "Covid-19 Survival" "Coronavirus limited offer" "5 antivirus rules" are banned. It's time to use videos (if possible) If a lot of content has disappeared from the planning, a clever solution is to integrate the editorial plan with videos , which entertain and convey emotions and convey messages in a simple and fast way. You can publish tutorials or do live streaming, all very useful, easily usable and hotter than a post. It's time to moderate the comments In this period – more than ever – it is important to respond to comments. If you really want to do your part and offer a service to the community, being present with comment moderation can make the difference. It is a unique opportunity to form a bond with the community , which must perceive a sincere and sensitive presence .
community It's time to review your ad campaigns Once the social editorial plan Panama mobile number list has been reviewed, we cannot forget about the advertising campaigns on Facebook, which inevitably go hand in hand with the planning of posts. Here too there are careful reflections to be made and elements to be reviewed. To find out more, we call on Luigi Mastandrea, web specialist at Noetica , who offers us an overview of the current situation and some useful tips. The first thing we discover is that "advertising on Facebook is also undergoing the wave of changes induced by the Coronavirus emergency . The first analyzes show rather clear and difficult to dispute data, even though we are in the midst of a socio-economic phase that is still in full evolution . "We have seen it, people are largely forced not to leave their homes and use social media more assiduously: to stay updated, to stay in touch with family and friends, to entertain themselves and pass the time. From our point of view, however, " we cannot assume that a greater amount of time spent on Facebook in this period can be "easily" directed towards commercial purposes , it never has been and cannot be, especially now."
This is not the time for shameless promotion, we told you! “The consequences of this increase must be combined with other “more technical” factors, namely: " less spending by advertisers (especially in the sectors most affected in terms of demand, think for example of all activities that involve travel or entertainment in physical locations) and therefore less competition in winning impressions and reach ". “This is clearly happening in the United States” specifies Luigi “but the data coming from the Far East indicates a recovery in advertising investments, indicative of the first overcoming of the most critical phase . ” “The combination of these factors is leading to a significant reduction in costs, both in terms of clicks (CPC) and “thousand people reached” (CPM), as shown by some surveys carried out by Socialbakers . cpc brand coronavirus The decrease is the CTR (Click Through Rate), the metric that indicates the degree of interest in a piece of content. "Speaking of data relating to adverts", says Luigi, "we can assume that the decline is due to a shift in interest towards news and updates related to the crisis. However, as we have seen, this does not lead to an increase in costs, which are significantly lower than "normal" conditions".
community It's time to review your ad campaigns Once the social editorial plan Panama mobile number list has been reviewed, we cannot forget about the advertising campaigns on Facebook, which inevitably go hand in hand with the planning of posts. Here too there are careful reflections to be made and elements to be reviewed. To find out more, we call on Luigi Mastandrea, web specialist at Noetica , who offers us an overview of the current situation and some useful tips. The first thing we discover is that "advertising on Facebook is also undergoing the wave of changes induced by the Coronavirus emergency . The first analyzes show rather clear and difficult to dispute data, even though we are in the midst of a socio-economic phase that is still in full evolution . "We have seen it, people are largely forced not to leave their homes and use social media more assiduously: to stay updated, to stay in touch with family and friends, to entertain themselves and pass the time. From our point of view, however, " we cannot assume that a greater amount of time spent on Facebook in this period can be "easily" directed towards commercial purposes , it never has been and cannot be, especially now."
This is not the time for shameless promotion, we told you! “The consequences of this increase must be combined with other “more technical” factors, namely: " less spending by advertisers (especially in the sectors most affected in terms of demand, think for example of all activities that involve travel or entertainment in physical locations) and therefore less competition in winning impressions and reach ". “This is clearly happening in the United States” specifies Luigi “but the data coming from the Far East indicates a recovery in advertising investments, indicative of the first overcoming of the most critical phase . ” “The combination of these factors is leading to a significant reduction in costs, both in terms of clicks (CPC) and “thousand people reached” (CPM), as shown by some surveys carried out by Socialbakers . cpc brand coronavirus The decrease is the CTR (Click Through Rate), the metric that indicates the degree of interest in a piece of content. "Speaking of data relating to adverts", says Luigi, "we can assume that the decline is due to a shift in interest towards news and updates related to the crisis. However, as we have seen, this does not lead to an increase in costs, which are significantly lower than "normal" conditions".