Post by account_disabled on Mar 10, 2024 22:04:05 GMT -7
The idea here is to either provide a really targeted piece of content or offer to follow up thus feeding the whole inbound marketing strategy. Lets say your content was the quiz weve discussed throughout this piece. Weve captured their details as part of that activity but we want to stay frontofmind. Here we can use retargeting to do just that. Rather than simply using it generically you can segment to show something like a Off Your Next Purchase offer or a followup piece of content on the results of the quiz for instance. Email This is where email can come in also.
As well as simply promoting the campaign through an editorial newsletter we can Europe Cell Phone Number List choose to personalize that message further as we did with our retargeting. This only serves to strengthen the relationship you have with that individual. Fitting it within a wider strategy There are many many thousands more words to write around the topic of lifecycle marketing but that is the subject of a post for another day. worth touching on how that standalone campaign should sit within a wider content strategy.
This is something I have always been incredibly passionate about as we see time and time again how larger organizations throw money at campaigns without really thinking about how they fit within the whole picture. Getting that right is about understanding a concept I call Content Flow and measuring it is a subject I have written about previously here. We even built a simple tool to enable marketers to do just that and map the output of their content strategies easily. The point is that a big idea is only as good as the other content that surrounds it.
As well as simply promoting the campaign through an editorial newsletter we can Europe Cell Phone Number List choose to personalize that message further as we did with our retargeting. This only serves to strengthen the relationship you have with that individual. Fitting it within a wider strategy There are many many thousands more words to write around the topic of lifecycle marketing but that is the subject of a post for another day. worth touching on how that standalone campaign should sit within a wider content strategy.
This is something I have always been incredibly passionate about as we see time and time again how larger organizations throw money at campaigns without really thinking about how they fit within the whole picture. Getting that right is about understanding a concept I call Content Flow and measuring it is a subject I have written about previously here. We even built a simple tool to enable marketers to do just that and map the output of their content strategies easily. The point is that a big idea is only as good as the other content that surrounds it.