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Post by account_disabled on Feb 13, 2024 23:47:44 GMT -7
Important information would therefore be missing. Authors image universal Luke Wirtz Former online editor at Advidera GmbH Co. KG. Sales reps could in turn seek an increase in customer inquiries or an increase in offers. The relationships between marketing goals In general you should formulate and pursue several marketing goals at the same time . At best these are independent of each other or are coordinated with one another but contradictions can also arise between individual objectives. The relationships are classified using the following four terms Grenada Email List Goal harmony other in a positive way. Goal indifference There are no dependencies between the individual goals. Goal conflict A goal makes it difficult to implement other plans. Goal Antinomy Individual goals are mutually exclusive. Relationships of marketing goalsWhen setting your goals you should generally avoid goal conflicts and goal antinomies. However occasionally goal conflicts can also have positive effects. For example if a company aims to save production costs but also increase production numbers at the same time this initially seems contradictory. However in an attempt to achieve both goals new more efficient processes could emerge. How to define your marketing goals It is best to use the SMART concept for goal setting . The acronym covers the essential points that must be taken into account when planning. According to the concept marketing goals should be specific measurable appealing realistic and timebound Specific.
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